LEVER PARTNERS
MARKETING AND BRAND CONSULTING
LEVER PARTNERS
66 Coralyn Av.
White Plains, NY 10605
United States
ph: (914) 328-3742
alt: (646) 361-4259
info
"...why do we do it; why that way; what are the alternatives; who does it better; what's happenning out there that's likely to hurt or help us?"
Theodore Levitt
Professor, Harvard Business School
Thinking about Management
We provide here our perspective on corporate marketing and branding practices, and opportunities that exist to optimize and realize better business performance.
Feel free to take a look at our white paper abstracts. If you are interested in the full version of a white paper, let us know via Contact Us, and we will enable access.
Finally, let us know if there are specific topics that you wish we address in future white papers. We are always seeking ideas and challenges to deliver insights on.
Review our white papers
Driving the Brand, Enabling the Strategy
As corporations deploy their strategies, resources are allocated and actions are carried to implement. However, often intended results are not achieved because of overlooking Brand. This white paper describes the role of the brand and how it enables the strategy, including relevant examples.
Branding foreign banks entering the US
This paper focuses on foreign banks entering the US. It describes the range of typical branding practices these entities pursue, identifies implications and challenges, and provides a point of view about where to focus and what to do, to optimize branding. We based this document on our own experience in re-branding financial institutions (including foreign entities entering the US) and relevant primary & secondary research.
Financial services branding to assimilated immigrants in the US
This paper focuses on immigrants in the US, who have achieved a degree of assimilation to the country. It reviews branding practices that banks currently pursue and identifies challenges and opportunities for more effective branding to the segments. The document is based on our own experience in addressing this sector, and relevant market research we have conducted.
In the news...
We have been been quoted in the New York Times, American Banker, Bank Technology News, Bank Marketing, BAI, America Economia and others. We have spoken at conferences sponsored by various organizations such as American Marketing Association, FELABAN, Blue Cross Blue Shield and others.
Contact us for specific information pertaining to stories, articles and conferences we have participated on or contributed to.
RAISE YOUR POTENTIAL
© 2007 LEVER-PARTNERS
LEVER PARTNERS
66 Coralyn Av.
White Plains, NY 10605
United States
ph: (914) 328-3742
alt: (646) 361-4259
info
